3 Marketing Mistakes Most Small Businesses Make
Small business owners face many difficulties while trying to sustain their business and can’t afford to have a big margin of error. They don’t have many resources and often find themselves without a cushion that can help break their fall if they make a mistake.
Here are some of the most common marketing mistakes that a small business might make:
No website
According to a survey, only around 64% of smaller-scale businesses have their own websites in the U.S. Business owners often fall under the impression that they don’t need to have a website since they’re local. Still, around 97% of consumers tend to search for services and products online, with around half of them being on a local scale. People are more likely to discover your business online before they visit. This makes having an optimized and coherent website necessary for any small business that wants to grow.
Untracked results
For a more developed business with a website, not tracking your results is a sizable offense. Without tracking, you won’t have any idea of what works—without tracking goals, conversions, calls, and foot traffic from an advertising investment or big sale, you’re basically just throwing your money down the drain.
Making mistakes is completely okay when learning to run a business, but not learning from them isn’t. Without tracking, you have no way to learn or to even know whether you made any mistakes in the first place.
Unaware about competition
Similar to not tracking your results, you can find out what does and doesn’t work by keeping tabs on your competitors and their actions. Even if they’re not present in your town, you can look up around three businesses with a similar function as yours and study their marketing tactics.
Read into their failures and successes once you’ve started tracking their actions, pay attention to the tactics that they’ve only ever done once, as well as those they keep repeating, and gain inspiration for your own.
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Do you think you’ve been making any of these mistakes? Bloom Digital provides top-notch digital marketing in Las Vegas with services such as website SEO audits, professional video production services, professional web design, and more. From getting a complete guide on how to develop your brand to getting professional videos and photos for your website, we’ve got you covered!
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