3 Reasons Why Brand-Focused SEO Is The Future
With Google’s recent update on its SERPs changing the way we search, it’s clear that Google has increased its emphasis on brand-focused searches over the last few years.
From providing deeper in-depth SERPs for brands with higher PPC spending to using social media signals to help determine rankings, it’s becoming increasingly difficult for a brand not to be considered a top priority by Google’s search engine.
Over the next few years, we’ll see Google integrating more and more of its advanced algorithms into natural search results in an attempt to deliver relevant answers for users based on their interests and demographics.
So get ready to flip the script on your digital marketing strategies because here are some reasons you only want brand-focused SEO.
1. Brand recognition
Branding is more important than ever. According to a recent study, 80% of consumers trust recommendations from friends and influencers about brands when making purchasing decisions. This trend is growing even further as consumers become more aware of the power of social media and word-of-mouth recommendations from trusted peers.
That’s why creating high-quality brand-focused SEO website content provides value for readers, which in turn helps your brand get found by potential customers. This includes keyword research and SEO optimization efforts, which are essential for ranking well in search engines like Google.
2. Brand reputation
Brands need to be seen as trustworthy and credible by consumers — especially today when there are so many advertising options available online.
Brand reputation plays an important role in helping brands build trust with their customers and generate their target revenue.
The best way for a brand to maintain its reputation is through consistent digital marketing efforts. These include branding initiatives like website SEO optimization and paid search ads campaigns that target relevant keywords related to your product or service category.
3. Brand safety
Remember when Google made headlines in the last year for removing thousands of websites from its index because they weren’t following its guidelines?
Brand safety is becoming more important every day and backlinks are a critical element of brand-focused SEO because they tell search engines which sites have quality content and have been curated to be relevant to your niche.
When these sites link to you, it also shows that their readers trust your content and want more information about what you have to offer them.
Brand safety will also help you minimize your risk of getting hit by a penalty, which can be incredibly damaging to a business’s reputation, and improve website speed and performance as well.
Boost Your Business Growth With Brand-Focused SEO Optimization
Are you willing to keep up with the trend and take your business to the next level? Bloom Digital can help!
With years of experience in the digital marketing space, our professional SEO content specialists are committed to offering custom digital marketing and Search Engine Optimization services alongside website speed optimization, website design and redesign services, and technical SEO audit services.
Get in touch with us today and explore our services!