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5 Common SEO Mistakes And How To Avoid Them

SEO (search engine optimization) is an incredibly competitive industry in the field of digital marketing. It’s thriving and growing, but so are its competitors. In such cases, how can you stand out from the crowd?

The answer is to recognize common SEO mistakes made by beginners and experts alike and avoiding them altogether.

Whether it’s keyword research, link building, or anything else, many people don’t realize they’re making them and end up with their sites missing out on opportunities to improve their rankings in Google Search.

So today we’ll dig deep into some common SEO mistakes that can hurt your long-term progress, as well as a few tips for avoiding them altogether!

1. Keyword Stuffing

During web design and development using too many of one specific keyword in your content means that search engines and readers will likely find it hard to peruse the content.  

For example, if you wrote an article about how to cook a steak and used the word “steak” 30 times in the article, this would be considered keyword stuffing.

To avoid keyword stuffing, use no more than two or three keywords per 100 words of your title tag. If you have more than that, it can be hard for people who don’t know what your site is about to find what they’re looking for quickly.

2. Over optimization

Over optimization occurs when you over-optimize the same page on your site, which causes people who are searching for your topic to get lost in all of the links on your site.

This can be done by adding too many links or by having too many pages for one topic (for example, if you have three different pages about baking cakes).

3. Not Having A Mobile-Friendly Website

The fact is that more than 80% of all internet traffic is from mobile devices, and this number will continue to grow. This means that a website that is not optimized for mobile devices will not be able to get more traffic from this source.

So if you want more traffic, you should make sure to use search engine optimization services for your website to be mobile-friendly and easy to read on small-screen devices.

4. Not Optimizing Images For Search Engines

Images are one of the most important parts of search engine optimization, and they’re also one of the most overlooked.

Images can help your site rank higher in search engines, but only if you optimize them properly. Here are some tips for optimizing images for search engines:

• Use high-quality images
• Include alt text on images
• Add descriptions to images

5. Having Duplicate Content Issues On Your Site

Duplicate content can be a real issue for search engines, and it’s one of the most common reasons that Google updates its guidelines. That’s because duplicate content can give users a confusing experience, which is not good for your site’s reputation.

Duplicate content issues on your site include:

• Duplicate titles across pages or on a section of a page
• Duplicate content in different forms (such as images, video, and text) across multiple pages or sections of a page
• Duplicate meta descriptions and keywords across different pages or sections of a page

Now that you’re aware of the common SEO mistakes, you can enjoy higher ranks on SERPs, and get website SEO essentials with reliable web design services from Bloom Digital!

We are an experienced digital marketing agency based in Las Vegas, with a professional team of web designers skilled at providing website speed optimization, website design and redesign services, and technical SEO audit services.

Reach out to us today and learn about our services.