6 Effective Business Automation Ideas For Small Business Owners
Business automation has become absolutely critical for business owners. We’ve all experienced the following, or at least something similar: The “sorry, I missed you” sales email from your supplier. That heartfelt email from your favorite restaurant on your birthday. That sometimes annoying reminder you get when you add a product to cart while surfing through an online store but fail to make a purchase in the end. Imagine that an employee at those businesses had to sit behind a computer and send those personalized emails each morning, how long do you think it would take to exhaust their entire email list? Phew, just thinking about it is exhausting!
In this post, we’ll share six brilliant marketing automation ideas for your small business and how you can use them efficiently.
- Leads Generation and Website Cookies
Automation in marketing can help you generate leads and know more about them without any physical or virtual exchange between you and them. By having tracking codes added to your website, you can find out who they are, what they want and what kind of content they interact with online. Lead magnets and webforms are also critical in getting information about your leads at every touchpoint.
- Use Automated Follow-up Emails In Outbound Sales Prospecting
It may seem like the channel is on the wane, but email remains one of the best marketing option for small businesses today. While email prospecting used to be time consuming, it doesn’t have to be if you use the right tools. Mailchimp and Hubspot are automation tools that can help you create an effective outbound sales strategy using data sources you can trust. An added advantage is that these tools can help you taget multiple leads at the same time.
- Regular Social Media Posting
In social media marketing, consistency is key. If by now you’re not already automating your social media marketing efforts, you are missing out on a lot. Posting your social media content via automated marketing tools can help you generate new leads and increase your brand awareness. Marketing automation on social media also helps you take advantage of algorithms to boost your engagement and reach. Tools like Buffer and Hootsuite are perfect for this.
- Personalized Landing Pages
In today’s world, people are inundated with hordes of marketing messages jostling for their attention. To capture their attention, you can go the extra mile to appeal to their sense of belonging. Dynamic landing pages can help you send targeted messages to your prospects without much effort on your part. Mailchimp is one tool that’s amazing at this. By integrating with CRMs or any customer data system, you can grab attention with your landing pages, personalize them, and impress your customers.
- Create Videos On A Budget Using AI
Some aspects of your video marketing can be automated. There are tools that can help you create high quality videos, and you won’t need a video editor. It saves time and money, and you only require a computer and internet connection. Canva and Videobolt are just two of such tools for automated video marketing.
- Automate Client Management Using CRM
You can cut out the time spent manually attempting to keep track of and manage your clientele base, using Customer Relationship Management (CRM) tools like HubSpot, Active Campaign, Mailchimp and Salesforce. These tools can help you do more than manage your leads, they can keep track of your customers – their likes, dislikes, and all the characteristics that make them unique. CRMs can also help you carry out your email strategy, give insights into customer behavior, and help in advertising and targeting in particular.
As a small business in this age, you cannot run away from automation in marketing. 56% of companies use marketing automation already, and it’s great that small businesses can get it on the act and take their marketing efforts to the next level.
Bloom Digital is an experienced digital marketing agency based in Las Vegas, with a professional team of creatives skilled at website design, business automation, and essential SEO services.
Reach out to us today to learn more about our services.