Building Your Brand through Web Design
A successful branding strategy has the potential to lure prospective consumers and convert them into loyal ones. Tell your visitors what your brand is about and what products or services you endorse. And the most effective method is to build your brand through web design.
Here’s how it works:
Present Your Statement
Upon visiting a website for the first time, it’s inevitable for visitors to have tons of questions. A value proposition helps address these concerns. This is typically the first statement on a page that’s easily visible. You want this dialogue to be concise, short, clear, and answer questions of why and what.
Stir the Audience’s Feelings
Now, we’re not asking you to mislead your audience, but we suggest you leverage the emotions that pop up in a visitor’s mind upon landing on your webpage. It’s recommended to relate the web design with positive and pleasant emotions, so your audience keeps coming back for more.
Humans tend to relate best to brands that present human-like attributions. Colors, too, play an important role when it comes to evoking emotions. It’s a good idea to incorporate colors that build interest and are universally favored.
Keep Designs Consistent
One way to make your brand memorable is to associate it with consistency. You need your web design to remain consistent through the pages; for this reason, the same formatting, colors, fonts, and graphics are preferred. Also, it’s important to place your logo on the top left corner of each webpage and link it to the homepage. Ensure that the logo size is big enough to be read and noticed by all visitors.
Did you know having a video on your website can also help your website perform better? This is known to help with lead generation, increase traffic and sales, and offer a better return on investment.
Bloom Digital is a digital marketing agency in Las Vegas that provides professional web design and development, domain & hosting, SEO content creation, and webmaster retainer or website maintenance services.