How Automation Can Help Boost Sales Astronomically
Marketing automation has grown increasingly popular, especially among B2B businesses. In fact, over 90% of marketers report that using automation software is critical to their success. But few don’t yet know that automation can help them skyrocket their sales.
Automation can help your sales team identify willing prospects and communicate quicker with them, consequently leading to a higher conversion rate. In short, automation can help you close sales quicker by filtering out the noise so you focus on hot leads.
Automation Saves Your Sales Team Time
Automation helps teams to be more responsive, close sales faster, and get clients what they need quickly.
With automation, you don’t have to spend valuable time doing data entry and manually updating contact records as prospects move through the sales pipeline. Instead, automation makes your sales team more responsive as a notification is sent when a lead engages with your pricing page, email, or other marketing material. The notification gives insight into how to tailor your message to the prospect’s unique interests and questions.
What’s more, responding to a hot lead within a minute can increase your chances of closing the deal by 391%.
Improves the Overall Sales Process
Automation provides your sales rep with the resources they need to set up the client for success. When a client follows through on a sale, you can instantly create the files and resources your team needs to onboard that client. Additionally, automation could note WHEN and WHY a prospect left the sales cycle during a “Closed Lost” or “Closed No Decision” occurrence. Knowing why a lead went cold can help you re-engage with them with a better approach.
Automation can also trigger personalized emails when a prospect has stalled within the sales cycle for a long time without making a decision.
Increases Customer Satisfaction
Happy customers are your most valuable assets as they not only come back to shop again, but also refer you to friends and family. But how does automation increase customer satisfaction?
Firstly, people prefer faster response times when they engage with a business, and automation addresses that. Automation also gives you a better understanding of a customer’s unique needs so you can offer more personalized experiences. This, of course, is every customer’s Achilles heel. It keeps them coming back for more.
Bloom Digital is an experienced digital marketing agency based in Las Vegas, with a professional team of creatives skilled at website design, business automation, and essential SEO services.
Reach out to us today to learn more about our services.