SEO Retainers—Are You Getting What You Need?
SEO is a competitive field. You have to be willing to work hard to get the job done. If you’re like most small business owners, you most likely don’t have the luxury of having 5-10 extra hours in your day for SEO assignments.
That’s why it’s important to use efficient and cost-effective methods of getting the word out about your products and services.
While searching for SEO services, some people might be tempted to go with a cheap setup of internet marketing packages and never look back.
However, that can not only hurt you long-term; it’s also unlikely to provide the results your business is looking for.
This is where SEO retainers can help. Let’s look at what they are and how to correctly use them to help increase organic website traffic.
Are You Getting What You Need?
SEO is a perpetual game of whack-a-mole. It’s a constant battle over search engine results pages (SERPs).
You have to keep up with the latest changes, stay on top of the competition, and try to find ways to get better at what you already do. That’s not an easy thing to do.
You can spend thousands of dollars on SEO optimization services to handle it for you. Or you can pay a few hundred dollars per month and try to do it yourself.
But even if you’re willing to pay for SEO rankings, there are still plenty of questions about getting the most out of your campaigns: How often should I run my campaigns? How much traffic should I expect from each campaign? What impact will different keywords have on my rankings?
To answer these questions, here are some tips to help you get the most out of your SEO retainer:
1) Know The Industry
Just because there’s a new term or strategy doesn’t mean that it will work for your business. Therefore, before you start working with an SEO firm, ensure you understand what their services will do for you and your company.
If they have experience in your industry and have been successful with other clients in similar industries, then they may be able to offer valuable insight into what works best for your business as well.
2) Find Out What Their Process Is Like
An important part of any good SEO retainer is having someone who can consistently provide high-quality results for your website over time without disrupting the natural growth of your site’s traffic (and thus, its ranking). This is why it’s so important to find out what their process is like.
For example, many SEO companies use a “fast-start” method to set up a fully optimized campaign with no more than two weeks to go before it goes live. The idea behind this is that if you can get your site up quickly and optimize it quickly, there will be less chance for negative results.
3) Make Sure Your Site is Mobile-Friendly
A well-optimized website can help you gain more traffic from mobile devices. This is especially important if you want to reach millennials who are increasingly using their phones instead of PCs or laptops to access the internet.
If your site isn’t mobile-friendly yet, hire an expert website developer to help make it compatible with smartphones and tablets. You can also use tools like Google’s Mobile-Friendly Test Tool to test your site and see where it falls short.
If you’re looking for a professional SEO retainer and web design services from an experienced digital marketing agency in Las Vegas, Bloom Digital can help!
The digital marketing and web design company has skilled web designers offering website speed optimization, website design and redesign services, and technical SEO audit services.
Contact them today and get information about their services.