SEO Basics: How to Do SEO for Beginners
When it comes to search engine optimization, many people are still clueless about how it works or if it is even effective. Many businesses feel intimidated by the amount of information available on the internet.
This guide will cover what SEO is, why it’s important, and how you can get started with it.
What Is SEO?
SEO means search engine optimization. Through SEO, you can improve your website’s performance, content, and user experience, so it gains better visibility and ranks higher on search engines.
SEO leads to organic traffic through search results. Google has two types of search results: organic results and ads. Ads are paid advertisements, and they are not organic search results. SEO is different from this as it provides organic search results that are dependent on your website’s quality.
Why is SEO Important?
SEO is one of the most effective ways to improve your business’s revenue and bring more leads, traffic, and customers. It increases the number of visitors to your website. In fact, around 81% of Google users only choose organic search results, and 25% of users click on the first result shown.
This means that only a few people click on the paid Google ads. When you go for organic results through search engine optimization, you are getting 5 times more traffic. And with the right SEO, your website can gain organic visitors.
Keyword Research in SEO
Keyword research is the foundation of SEO. The first step is to find the right keywords for your site. These will be the primary keywords, and these words are what the customers would be searching for.
For example, if you sell online games, the customers will be searching “new online games” and similar keywords. These are competitive keywords, so you can brainstorm more similar keywords and make a list.
You can also go for long-tail keywords, which are a variation of your primary keyword. For example: “new ps4 games online”. The higher the search volume for each keyword, the more you want to incorporate the keyword in your website’s content and product/service pages.
Optimize with Bloom Digital
Looking for a digital marketing agency to help your website with SEO? We’ve got you covered! At Bloom Digital, we provide SEO services in Las Vegas and offer a variety of marketing services. Our services include technical SEO audits, professional web design, and SEO content creation.
Contact us to find out more!