The Secret to Ranking on the First Page of Google
Register your Google my Business profile
It’s challenging to rank on Google’s front page. But you can do so by meticulously and continuously adhering to the local SEO for small business best practices.
These suggestions can improve your chances of appearing on the top page of Google, even if you have only recently launched a website.
Why Rank On Google’s First Page?
Bing (6.7%), Yahoo! (2.71%), and Baidu (0.54%) are the next-largest players in the worldwide search industry after Google, which has 86.6% of all search traffic.
Google receives close to 3.5 billion search queries per day. With such high demand, being on the top page gives you an advantage over rivals.
The top page of Google’s organic results receives 90% more traffic than those on subsequent pages.
Given that Google displays the most pertinent results at the top of the page based on your search intent, the higher you appear in results, the more clicks you’ll get.
Additionally, outperforming your rivals in performance, traffic, and revenues is possible with a ranking on the coveted first page.
Google My Business: What is it?
To rank on the first page of Google, businesses need to invest in an SEO strategy. However, for brands just starting out online, Google My Business (GMB) is a free profile to boost local SEO for small businesses.
Companies of all sizes, including large chains, local stores, and e-commerce websites, may use Google My Business to connect with local customers in the area. Companies may maximize their online exposure with a GMB profile that highlights Google reviews, and shows their location in Google Maps results.
How does Google choose which places to rank?
Google’s algorithm for search engine results considers various ranking factors for an e-commerce website. Understanding how Google ranks local businesses is crucial if you want to rank higher by displaying customer reviews, appearing in relevant searches for potential consumers, or enhancing your digital marketing game.
Google takes into account the following three main factors:
Relevance: How closely does your business resemble the keywords? Does it meet the demands of the customer? If so, local search results will show your company name and other information about your business.
Distance: You may connect your Google My Business listing to Google Maps if local clients require a nearby company to meet their demands. This will help potential clients locate you. Local home service companies like plumbers, electricians, and HVAC specialists profit from this method.
Prominence: Google will rank your business higher if it has a larger social media following and more online press coverage. This excludes the use of unethical tactics like duplicate listings. Make your brand and service noticeable to enhance your search engine optimization, which will help your company appear higher in search results.
To control your company’s exposure on the most used search engine in the world, create a free Google My Business profile.
Through Google My Business, you may start appearing on the first page of Google for local customers, draw in additional clients, and communicate with your current clientele by way of a regular stream of evaluations.
Ready to claim your Google My Business profile?
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Reach out to us today to learn more about our services.